SEO (search engine optimization) is not optional for any business that wants to enjoy the benefits of an online presence. You need not spend a fortune on SEO – there are several cheap SEO tips that you should consider.
There are several no-cost and cheap SEO tactics that you could try out. If you have enlisted the services of an SEO company, pick a package that has such SEO tactics because it will be cheaper. Blogging is one of the most effective no-cost post-Panda SEO tactics. Blogging allows you to create unique content and to create links. Search engine bots love fresh content and natural links. You are able to incorporate ‘long tail keywords’ that you might not have thought of when you blog. A new URL on the sitemap emanating from your blog brings in search engine robots. The more you are crawled, the greater the possibility of your ranking being adjusted. The uncomplicated URL structures of blogs make them easy to find. Blogging is also advantageous in that it brings you out as an expert in your field, the comments and trackback in blogs encourage interaction, the RSS and links help increase traffic and the feedback helps with product development.
You could publish in guest blogs. You are allowed to leave a link to your website in guest posts. Guest posts in established blogs are also advantageous in that they help you establish authority and credibility.
Create a social profile on Google+, Facebook, Twitter, LinkedIn, YouTube and other social media sites. Establishing a social media profile on the leading social media sites is free of charge. Social media optimization is important in link building and it helps you create unique content.
Press release distribution not only helps you achieve cheap SEO, but it also helps with brand awareness, it brings you referral traffic, it helps with citation-building for local search engine optimization, it helps with reputation management, it helps you to make important announcements, and it is social proof.
Generate such content as articles, helpful troubleshooting ideas, and tips for social Hubs like Squidoo lenses and Hubpages and write articles for article directories like EzineArticles.com. Other than helping your SEO campaign through link building, such content also helps bring you out as an expert in your niche. Other cheap SEO techniques include sitemap creation, social bookmarking, and local SEO (such as placement on Google Places).
You will save money with an SEO service because maintaining an in-house IT team costs more. This is because you have to pay salaries and other benefits even when there is no SEO work being done and you have to pay for office space and to pay administrative costs. Different SEO companies have different rates and you should search carefully to pick the one with cheap SEO services without compromising on quality. Consider the SEO packages on offer and pick the one that best suits you. Go online for your SEO service because you get to compare more options. There are many comparison sites that you could use to pick the company with the best rates. Do not shy away from asking for a discount. Read independent reviews and customer testimonials to ensure that the company with the cheap SEO services is not using Black Hat SEO tactics.